Elon Musk is creating a website where “…the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication,” as he said in a tweet.
Interestingly enough, he plans on naming it Pravda.
Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda …
— Elon Musk (@elonmusk) May 23, 2018
When we hear the name Pravda, we think of many things; for Russian speakers, this means “The Truth”, however, it was also the name of a famous Soviet newspaper, which has survived in various successor forms. For example, Komsomolskaya Pravda, who wrote an article (in Russian) about Musk’s idea of the site.
Musk also created a poll, asking people to vote as to whether or not they felt this was a good and useful idea, and so far, according to RIA Novosti, 88% of the 68 thousand asked, supported the creation of Pravda.
Musk said the site should not only have protection from bots, but also work to expose anyone who uses them for misinformation. While we know little about the purposed site, based on the description, it seems to be highly community based, where people essentially “rate” as he said, articles, journalists, editors, publications, etc. This could possibly be similar to how Reddit is karma based, though on a much higher level, with “the public” leaving reviews of articles and those who publish them.
This is perhaps the most important aspect of his announcement, in this age of fake news, the idea of the public rating the “truth” of an article. This is an issue perfectly captured in RIA Novosti’s headline describing his idea, which said in Russian “Everyone has his own Pravda (Truth)”. The double entendre of the word Pravda in Russian made the headline so poetic, and so powerful in revealing the major implications of this website. Before we jump into these implications, it is worth noting something interesting about the word Pravda, that non-Slavic speakers may not understand.
While the word does indeed mean “Truth” in Russian,