An investigative story published by the newspaper Folha de S. Paulo today proves that companies are paying for WhatsApp bulk messaging services to spread fake news and attack ads against the Workers’ Party (PT). According to the article, companies are planning a big operation for the week before the runoff election in Brazil, which will be held on Oct. 28.
The companies are supporting the far-right candidate Jair Bolsonaro and using lists of mobile contacts sold by digital strategy agencies and also the presidential hopeful’s own database. The law, however, only allows candidates to use their own lists of contacts provided voluntarily by individuals.
To send hundreds of millions of messages, contracts are worth as high as R$12 million (more than US$3.2 million). One of the companies hiring these services is Havan, owned by Luciano Hang, who has reportedly been forcing his employees to vote for Jair Bolsonaro. Hiring this kind of services can be considered illegal campaign contributions from corporations if they are proven to have links with the Social Liberal Party candidate.
João Meira, who holds a master’s degree in Political Law, explains that the elections could be annulled due to illegal campaign practices and abuse of economic power.
Meira argues that, with a fierce WhatsApp campaign and the “industry of lies” established around it, it is virtually impossible to control what kind of content is shared and, if the accusations are proven true, “the fraud completely taints the election process.” “If Bolsonaro and his campaign are proven to be associated with the actions of those groups of people who committed unlawful acts, even if he is elected, he can be impeached and be ineligible to run for eight years,” the expert says.
While some of the agencies reported to be sending mass WhatsApp messages include Quickmobile, Yacows, Croc Services, and SMS Market, Bolsonaro’s financial disclosures only include the company AM4 Brasil Inteligência Digital, which was paid R$115,000 (nearly US$31,000) to provide digital media services.
According to Folha, the services are between R$0.08 and R$0.12 (US$0.02-0.03) per message sent to contact numbers from the candidate’s own list and R$0.30 to R$0.40 (US$0.08-0.11) per message when the list of contacts is provided by the agency.