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The certified organic label has helped save many generational farms and enabled people like me, who do not come from agricultural backgrounds, to become successful farmers. Organic farming has brought environmental benefits — healthier soils, freedom from toxic pesticides and herbicides — to 6.5 million acres in the U.S.
Organic shoppers are willing to pay a little extra for food that is free from chemical residues. But the organic label is in trouble after reports of fraudulently labeled food made national news. On top of that, agribusiness pressures and National Organic Program (NOP) actions have weakened standards. Yet at a time when farms are in distress, family-scale farmers need a label with integrity. They need a label that provides public support from people who understand that small-scale farmers are an endangered species.
In the 1980s, I was one of the organic farmers who helped launch organic certification. Farming and non-farming members of the Northeast Organic Farming Association worked together to write standards for a label that identified the real organic food that non-farmers wanted to buy — for which they were willing to pay enough to keep the small farms in business.
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In retrospect, it has become clear that we were very naïve. It did not occur to us to consider the many ways our clear, simple statements could be twisted by people who were willing to cut corners to increase their bottom line and steal markets by underselling the farmers who observed the standards faithfully.