As Saxo Bank’s Peter Garnry recaps yesterday’s Apple event, the company introduced its iPhone 11 which now comes in three different versions with cheapest version selling for $699 which a price cut aimed to lure smartphone buyers back into Apple’s realm (at the expense of a drop in Apple’s ASP). The stock market reacted positively to the news, but criticism has surfaced that Apple is falling behind as the new iPhone 11 is not coming with a 5G integration which makes almost impossible for Apple to have growth in China where local smartphone makers such as Huawei is introducing smartphone with 5G integration. Beginning in the second half of 2020 this will be a constraint for Apple.
Why does 5G matter?
To answer that question, we have excerpted from a recent Deutsche Bank report explaining “how 5G will change your life.”
Cellular network evolution; Image: Micron
Amidst hype and high expectation, the 5G roll-out has begun. It recently launched in Korea, while the US, UK and others have commenced trial versions and China has said it will soon grant commercial licenses for its network. To take advantage, companies such as Samsung and LG have launched 5G smartphones. In total, $160bn is being invested annually in the construction of 5G networks according to GSMA, the mobile network operators’ association. It expects 5G to contribute $2.2tn to the global economy in the coming 15 years, just a little less than the size of the UK economy.
Yet, for all the fanfare, many in the industry are quietly nervous. Among other things, one of the biggest concerns is that there is no ‘killer application’ ready and waiting to be unleashed that requires the 5G network. That trepidation stands in direct contrast to the 4G and 3G roll-outs. The former allowed good-quality streaming video and the latter photo sharing and other types of multimedia. Both were a boon for hardware, software, and network providers.
Overview of 5G Key Enabling Technologies; source: Samsung
This is backed up by our dbDig primary research1 which shows that in the US, only ten per cent of customers are prepared to pay $6 or more for 5G services and one-quarter of customers say they are not prepared to pay any extra at all.