To drive home just how superficial and empty recent protests in America are and how little besides further division and destruction will become of them – take the fate of two fictional characters recently put in the spotlight by baying activists – PepsiCo’s “Aunt Jemima” breakfast food brand and Mars Incorporated’s “Uncle Ben’s” rice products.
Both came into the crosshairs of “woke” America. Both fictional characters will now no longer be used.
It might appear like a huge victory for “woke” America.
CNN in their article, “The Aunt Jemima brand, acknowledging its racist past, will be retired,” would claim:
Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.
“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” the Pepsi-owned company said in a statement provided to CNN Business.
And the London Guardian in their article, “Uncle Ben’s rice firm to scrap brand image of black farmer,” would claim:
The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns over racial bias and injustice.
The parent company, Mars, said Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice farmer.
While there is no doubt that both fictional characters represented stereotypes and are rooted in America’s racist past – “woke” America’s belief that somehow this was a priority or some form of victory begs belief. So does the fact that those opposed to expanding mobs and their “cancel culture” have crafted the most anemic counterpoints.
Some claim that the fictional characters were either inspired or portrayed by real African Americans who profited from the branding.
What neither side mentioned was the very real abuses both companies are guilty of – abuses that are both inhumane and rooted in extraordinary,