In the Anglosphere’s increasingly globalized media landscape different publications naturally seek out their own specific market-niches.
The New York Times promotes the official narrative of the establishmentarian mainstream, though larded these days with an increasingly irritating dollop of “wokeness.” The Financial Times and the Wall Street Journal provide the most authoritative daily business reporting, as well as news coverage that is generally more sober and less skewed than that of the Times. And London’s Daily Mail has doubled-down upon its tabloid roots to attract enormous worldwide traffic by covering stories too “hot” for its more staid rivals, or presenting these same events in a much more populist and candid fashion, rather than sanding off the rough edges.
The Mail‘s journalistic strategy has been extremely successful, and an outlet once obscure to everyone outside the British Isles has been transformed into a global media powerhouse, attracting more than twice the traffic of the Washington Post and five times that of the Wall Street Journal, with its total readership sometimes approaching that of the Gray Lady itself.
A perfect example of the Mail‘s boldness came a couple of weeks ago when it was the first and only Western media outlet to cover the remarkable public statements of Prof. Jeffrey Sachs of Columbia University, a very high-ranking academic who had served as chair of the Lancet’s Covid commission.