With Rubber Soul, the Beatles proved their durability as a band capable of growth and change, thereby cementing their position as one of the most(if not the most) consequential acts of the remaining Sixties. It was a significant achievement because theyâ€™d burst upon the scene and rode the waves for a couple of years. However, such exuberance(or mania) could not be sustained. Sprinters donâ€™t run the mile, and even the biggest explosions fade away.
Not that their first impression was limited to teenybopper pandemonium, though it seemed so at the time when many adults(and Rock n Roll purists) dismissed the whole thing as more fad than fab. Beatlemania was so over-the-top and unprecedented â€” not even the hysterics surrounding Elvis Presley came close â€” , so delirious and bordering on deranged, that many just assumed that sober minds would ultimately prevail and the Beatles would be seen for what they truly are, a passing fashion(or flu season).
On some level, Beatles must have sensed it as well. Ringo once said his long-term plan was to cash in on what he expected to be short-lived stardom and open up a string of hair salons. And even though John, Paul, and George were elated by their sudden rise to fame, they couldnâ€™t help but notice the fans came to the concerts not so much to hear the music but themselves scream, leading Beatles to play in a ever more perfunctory manner on the assumption that no one,