“Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.” Marshall McLuhan, 1960.
For the past 35 years, I’ve been pointing out “flaws” in major media presentations of the news. Specific lies, specific omissions, specific strategies intended to keep the public from knowing the truth about a variety of life and death matters.
The word “media” comes from the Latin, meaning “middle.” And “middle” suggests there are two ends. The media are between two ends. What are they?
Well, when you back up a few steps from The News, you see that elite anchors and their colleagues are interposed between EVENTS and THE PUBLIC AWARENESS OF THESE EVENTS. The anchors and reporters are the eyes, ears, and mouths for the population. This, at best, is a highly precarious set-up.
Why would anyone in his right mind place blind faith in these newspeople? The answer is simple. No one who gives that faith is in his right mind. He has surrendered his mind.
Surrendered it to the need for authority. “You have to trust somebody.” This is the rube and yokel factor. “The man behind the news desk looks good. He speaks well. He seems sure of himself. He represents a large successful organization. Therefore, he wouldn’t lie. Truth is his job description. If he’s lying, then what else about reality might be a lie? I’m not looking for a sinkhole to fall into. I want to keep my balance. The anchor helps me do that. I have to maintain a basic trust in my fellow man. It’s part of my religion…”
Then there is a psychological need for The One. More-than-one takes a person into a realm of uncertainty, and who wants that? “You mean I have to choose? I have to make distinctions? Forget it. Give me Lester Holt. Give me the anchor who looks the cleanest. Give me the one friend above all others. I have the one God, so I want the one anchor.”
But here’s the trick. No one who places his blind faith in the one anchor wants to admit that this is what he’s doing.