Is it possible that the Information Age is also a Dark Age? Will the planet and its inhabitants be able to withstand the Fourth Industrial Revolution?
The mass media and advertisers offer a glimpse of the direction that society is headed, and to some, it is not looking good.
The Encyclopedia Britannica provides a definition of the ‘Dark Ages’:
Though sometimes taken to derive its meaning from the dearth of information about the period, the term’s more usual and pejorative sense is of a period of intellectual darkness and barbarity.
Three current television commercials offer three commentaries on the personal private behaviors that advertisers are seeking to cultivate or normalize, in order to influence consumers’ purchasing behaviors for corporations. Lucrative industries including wireless providers can afford to attract the best advertising minds in the country.
The plot is enjoyable, the ads are adorable, the music is catchy, what is not to like?
Let’s unpack what the sellers are selling.
1 – The Samsung Galaxy S10 TV Commercial, ‘Wireless PowerShare’ Song by Olly Anna
A man sits in a coffee shop, dismayed by his Samsung Galaxy S10’s dying battery, but his spirits are raised when another Galaxy S10 owner offers to let him charge his phone with hers. This act of kindness inspires a chain reaction where S10 users pass on their good fortune by letting others charge their phones in libraries, airplanes and on rooftops. The Samsung Galaxy S10 and its variants are said to be the phone with the power to share power because of its Wireless PowerShare ability.
First of all, cellphones are filthy. According to Time.com:
Studies have found serious pathogens on cell phones, including Streptococcus, MRSA and even E. coli. Just having these microbes on your phone won’t automatically make you sick, Whittier says, but you still don’t want to let them enter your system. Viruses can also spread on phones if one person is sick with strep throat or influenza and coughs on their cell phone before handing it off to a friend.