Facebook’s plan to hook ad-cash-deprived mainstream outlets on licensing payouts seems to be an attempt to hijack narrative control en route to total domination of the infosphere – the ultimate safe space, Zuckerberg-style.
More than two thirds of American adults get their news from social media at the same time that more than half expect that news to be “largely inaccurate.” Perhaps sensing a business opportunity, Facebook has moved in to manage that news consumption, reportedly offering mainstream outlets millions of dollars per year to license their content in order to present it to users authoritatively, as “Facebook News” – having long since ceased trusting users to share news among themselves.
But trusting Facebook to deliver the news is like trusting a cheetah to babysit your gazelles – all that’s left at the end is likely to be a pile of bones. Facebook CEO Mark Zuckerberg warned legacy media last year that if they did not work with his plan to “revitalize journalism,” they would be left dying “like in a hospice.”
Also on rt.com
An offer they can’t refuse? Facebook offers mainstream news millions in licensing fees
Dangling a few million in front of news outlets after depriving them of the advertising cash on which they once subsisted is merely the final step in the process of consolidation and control that began when Facebook removed actual news from its newsfeed in an effort to manage the narrative in the run-up to the 2016 election. A move ostensibly designed to “favor friends and family over publishers,” it instead plunged mainstream and especially alternative media into financial oblivion, setting them scrambling to recoup lost traffic as their place in subscribers’ feeds was taken by cat videos and family snapshots.
Alternative media were further marginalized after Zuckerberg inked a deal with the Atlantic Council – NATO’s narrative-managers whose board is populated by some of the most notorious warmongers of recent history – who arrived to set the platform straight after it failed to deliver the 2016 election to Hillary Clinton. The group would ensure Facebook played a “