The Unz Review:ㅤThe Consumer Society, by Larry Romanoff

I don’t know if Americans were ever fiscally responsible, if they ever had a time when saving was valued, where you didn’t borrow for consumption, and where low-quality throwaway goods and products were avoided, but if they did experience such a period in their history, it was brief. Twenty years before Elmer Wheeler’s discovery of sizzle, Bernays and his friends had already instilled the equally important concept of spending tomorrow’s money today. The process began